I’ve spent over 7 years working in beauty as a marketing and brand executive. I know how products are built, how campaigns are designed, and what the industry looks like from the inside.
I started The Sozaya Edit because I wanted a space that didn’t exist yet. Somewhere written from my experience as a Black woman, for women of colour who are done being an afterthought in beauty media. A place to come when you’re figuring things out, building something, trying to feel confident in an uncertain world, and actually find something useful. Not just pretty. Useful.
This is beauty and business, written from the inside out, product recommendations I’ve actually tested, honest conversations about building a brand, skincare that works on our skin, and a community of women who are doing the same thing you are: finding their way, on their own terms.
Here, we believe you can love lip gloss and still build brands. You can enjoy aesthetics and still be intentional about your growth. You can glow and still grind, softly.
The Sozaya Edit was born out of one simple idea: to document the journey of becoming while creating a beautiful life on purpose.
WHAT YOU’LL FIND HERE
Beauty From The Inside
Industry perspective, ingredient breakdowns, and honest product reviews centred on melanin-rich skin.
Building In Beauty
Brand building, pricing, the business of beauty, for women who are creating something.
Skincare That Works On Us
Routines, ingredients, and beauty culture written for women of colour, from someone who lives it.
Curated Finds
Products and brands, I’ve carefully tested and would genuinely recommend, nothing I wouldn’t use myself.
“You can love lip gloss and still build brands. You can glow and still be serious about your life.”
-Sozaya
YOU FOUND YOUR PEOPLE
The Sozaya Edit community is full of women who are building quietly, learning as they go, and refusing to shrink. If that sounds like you, pull up a chair. Join the Glowletter and get weekly beauty insight, honest business conversations, and curated finds delivered straight to your inbox.